Cardboard booth for set up on bare area

Giving value with an eco-friendly stand is a mission possible. Designing a customised space is a complex process. It is not just a matter of subdividing the space on paper within the available metres, a series of elements that are sometimes not tangible must be coordinated. The basis is not just the design but the overall vision of the commissioner, his or her values, emotions and messages that through simple elements they want to come to life. Even more difficult is when it is not a product that is being advertised but a service and especially a service that touches very serious chords in the lives of all of us. How then to give lightness to the atmosphere without distorting the nobility of the company’s mission?

Valore Spa is a prestigious Italian company specialising in the assessment of civil and criminal liability in all types of claims to protect the rights of citizens and businesses. In addition to valuing the rights of all, Valore Spa is a company that also cherishes another value. that of sustainability. In fact with the sustainability project the company has embarked on a path aimed at reducing its environmental impact, boosting small initiatives involving the entire team and beyond. Reducing waste, enhancing the environment, and eliminating plastic from one’s own working environment are examples of high ecological value.

It was therefore a natural step to choose Natur Design and ecological stands for their many promotional activities. We have been following Valore Spa for more than a year now in their promotional activities, and over time the eco-friendly stand has undergone evolution and remodelling.

The latest version of the ecological stand in Alberobello

The latest version of the ecological stand was realised at an event in the town of Alberobello in which Valore Spa took part in April.

The main element of the stand is a large 3.5 metre high Totem, which represents the central focus not only of the stand but also symbolically of the way Valore Spa wants to present itself to civil society. The totem was made from a series of circular tubes joined at the top of which were mounted circular panels stacked and illuminated by spotlights, printed in the corporate colours white and orange and the logo. The reception area has been designed around it, one part of which serves as an information point and the other houses a bar, a refreshment point for visitors and an element exorcising the fears and tragedy that very often accompanies the company’s work. Valore Spa opted for very square lines for this area in contrast to the circularity of the gigantic totem focal structure. The bottom perimeter of the ecological stand is bordered by a series of panels decorated with non-toxic prints and bearing all the messages functional to the company’s communication. At the far end of the exhibition space, a decorative wall in the shape of an esse also made of natural cardboard tubes to recall the supporting structure of the Totem. The silhouette of the orange printed winged lion, the company’s identifying symbol, stands out on this wall. To complete the exhibition space, a series of sofas and armchairs from the Golliaze line were placed on the back wall, in the centre round tables from the Danerba series covered with an ecological laminate top and chairs from the Taviela series customised with the company logo applied to the back of the backrest.

The second sustainable version of the stand

The second version of the stand was produced for Valore Spa on the occasion of the Memoria 2022 trade fair.

This second version envisaged a larger stand, i.e. with fewer partition walls and therefore a more open space. The Totem and the reception desk with attached bar were positioned in a corner of the available space in front of which the meeting area was set up with customised Danerba tables and Taviela chairs, and in the background the silhouette of the winged lion. At the opposite corners, two corners were created bordered by low walls open to the inside and decorated with the company’s institutional messages. The outside of the same walls, printed with the company logo above a row of small decorative cylinders at the base, served as a reminder to passers-by. The areas were furnished with tables and sofas from the Golliaz series. To complete the set-up, gadget pyramids were placed in natural white cardboard.

The first ecological version of the stand was realised on the occasion of the Tanexpo 2022 trade fair in Bologna.

The first project saw the Totem as the star of the stand placed right in the centre of the exhibition space. This large structure has always been a constant feature of all the installations realised so far, which is intended to ideally represent the primordial union between man and his destiny as well as being a symbol of union and group, that group of which Valore Spa wants to be the beacon in terms of protecting rights. The totem was initially equipped with a circular seat running all around its perimeter with cushions outlining the seats. Everything else in the exhibition is developed around it. A large portion of the available space was dedicated to the meeting area furnished with Danerba tables, Taviela chairs and Golliaz sofas arranged in a harmonious and functional manner. On the four sides of the stand, four inward-opening corner boxes with a display wall and reception desk were set up. The outer walls of the pits were made up of printed panels and decorative elements. Two of these boxes were used as an information point, one as a bar and refreshment area and the last one as a closed gadget corner. Each was connected to the Totem by a row of warm light bulbs.