An eco-innovative style for the Gruppo Egeo at Ecomondo

We at Natur Design are constantly looking for new perspectives to redefine new functional and aesthetic parameters for trade fair stands, creating structures that are attention-grabbing and redefine sustainability at trade fairs. Our philosophy departs from conventions, embracing eco-innovation to come up with uniquely designed fittings. We offer innovative models that revolutionise the visual experience at an event, but we also understand those who prefer a green approach without disruption. Our mission is to combine aesthetics, functionality and environmental responsibility, offering flexible solutions that meet the needs of every customer, positioning us as a pioneer in sustainable evolution in this sector.

With this in mind, we created a cardboard exhibition stand for the company Gruppo Egeo Srl for their participation in Ecomondo. For over thirty years, the company has woven a family history of research, design and distribution of instruments for geophysics and geology. In this timeframe during which technology has undergone a remarkable acceleration, the Aegean Group has had the extraordinary ability to adapt to the most advanced changes, moving from old analogue to state-of-the-art equipment to always provide the best solutions to their customers.

The linear and functional design of the stand we created is both a visual and an environmental experience. The lightness of the cardboard does not compromise the stability of the structure, while its sustainable appearance reflects the company’s commitment to the environment. The sections of the display are skilfully curved, creating a cosy and modern ambience. Furthermore, the versatility of the carton allows for unique customisations, enabling companies to express their corporate identity in a distinctive way.

In addition to its eye-catching aesthetics, the Gruppo Egeo’s cardboard exhibition stand is distinguished by its robustness. The use of high-quality materials guarantees surprising strength, proving that ecology can coexist with durability.

The exhibition stand, although set up on a limited area, was able to convey a wide-ranging impression, enhancing the company’s image through tailor-made customisation. Self-supporting back walls delimited the bare area, immersing it in the brand’s distinctive blue colour and graphically illustrating the company’s entire range of activities. To optimise the display space, we introduced shelves and hooks along the walls, enhancing the presentation of the company’s varied equipment. Two elegant reception counters from the Losa series, customised with the company logo and colours, were strategically positioned, outlining the front area in a welcoming manner. Finally, to complete the set-up, a Pioda brochure stand was designed, made from havana cardboard in a natural finish, lending a touch of understated elegance to the trade fair ensemble. Thus, despite its small size, the stand was a triumph of aesthetics, functionality and corporate identity, reflecting the meticulous attention to every detail in the company’s visual expression.