Munich Jewellery Week dazzles with cardboard setup

We created an environmentally sustainable cardboard stand for the jewellery world, which may seem an unusual combination, but in Munich we thought outside the box and were approached to create a bespoke stand for the flagship exhibition of Munich Jewellery Week. A challenge within a challenge, first of all because the client asked us to design ad hoc solutions to furnish the open-space where the event was held. Secondly, because we were asked for a solution that was modular and that the various exhibitors could compose and customize to their liking. Third, but not the least critical issue was the tight time frame, as there was less than a month from request to set-up. But we at Cardboard Furniture love a challenge, and after gathering all the customer’s needs, we designed a series of innovative and functional modules, also following the request to come up with a design that was characterized by minimal and curvilinear lines. Here then are low and high tables, as well as desks and benches, all featuring soft and sinuous shapes. On this occasion, we also paired our classic triple-wave cardboard with sheets of cArtù®, a material that allows us to create new solutions that make furniture look even cooler. Each exhibitor was thus able to create his or her own space with maximum freedom and wide margins for customization: in fact, the jewelry was put on display either resting on table and desk tops or hanging on the walls of the “Toula” modules. And the artists’ creativity did the rest by creating painted stands, supplemented with lighting, or finished with prints and stickers. Also very striking was the central reception desk composed of curved modules that went to create a closed circle (with lift-up door for operator access). Thanks to the attunement of purpose with the client, we were thus able to create a creative, environmentally friendly, and functional setup. Something different that the innovation-conscious exhibition audience was certainly able to appreciate.