How to set up a space at an international trade fair

In Barcelona, too, the corporate image is promoted with a natural cardboard stand by Natur Design.

Expoquimia ended a few days ago in the magnificent city of Barcelona, a European trade fair where Mediterranean companies from the industrial sector met to discuss economic developments in their markets for the coming years.

Among them is the company Manifattura Tubi Gomma Spa specialising in the design of high-tech products for a wide range of industrial applications. The company’s strength lies in a highly innovative research and development department that creates customised and non-standard items for customers ranging from the pharmaceutical industry to the railway industry.

MTG’s requirement was to have a comfortable and impressive exhibition space to welcome their customers and to be able to interact efficiently with visitors interested in their products. He therefore commissioned us to create a natural cardboard display that met these requirements.

Designing Space

Every new assignment for Natru Design starts with the phase where you have to design the space. You first have to start with the physical space available and around that, and the functional technical requirements, you design the stand. In this case we built a modular back wall that occupies three sides of the space. The central part is a semi-column in which we have embedded a 65-inch screen on which the company’s images were projected during the fair. This half column is flanked on both sides by display niches in which segments of tubes produced by the company for demonstration purposes have been placed. At the two ends of the back wall, two modular columns were constructed on which giant images of the high-tech fittings produced by the company were printed, surmounted by relief structures in which silhouettes of the same fittings were carved. A further column concealed a small service room with a flush door that disappeared into the wall. A semi-circular reception desk from the Losa E series and furnishing compositions in natural cardboard made up of tables from the Cian series with laminate tops and chairs from the Taviel line with natural cotton upholstery complete the set-up. The colours chosen by the customer are those that best represent the linear and energetic spirit of the company, white and orange.

Ecological and functional

A trade fair stand made of natural cardboard is an environmentally friendly and functional solution that is also ideal for trade fairs held abroad. The structures are made in modules that can be easily composed and dismantled, easily transportable and light in weight. All this has a positive impact on resource management and the impact a stand can have at a trade fair. A cardboard stand is like a small ecosystem in which each element is designed to be functional and organised so that the customer can use it as a business card during the exhibition. All the more so when the fair has an international character and you have to deal with an audience that has different needs and a different culture.