For the Wellness Festival, the Rome trade fair aims at a cardboard event

The organisers of the Wellness Festival at the Fiera di Roma contacted us because they needed to convert a huge open space into a set-up with individual stands and conference and meeting areas. The solution we proposed involved self-supporting modular walls to be alternated with arches to allow visitors access. All made of cardboard and designed to give maximum flexibility and endless graphic customisation possibilities. Each display could then integrate cardboard desks, as well as displays and seating according to the type of set-up desired. Conference rooms were also created using rows of seats from the Latola line to create an auditorium (perfect because they are very comfortable and quick to assemble), while on the stage we used small lounges from the Golliaz line to put the conference speakers at ease.