Sustainable shop fitting for Farmanatura Beauty

A new Farmanatura Beauty Bio Store has recently opened in Rome, and we were very proud to create the retail layout of the shop using our environmentally friendly cardboard furniture. Farmanatura is an important brand born 25 years ago in L’Aquila and owes its success to its great experience in the field of distribution of organic and natural products in the service of well-being and natural living. This new shop kicks off a franchising project called Beauty Store Farmanatura: it is in fact a new concept where customers will find products dedicated to make-up and beauty, but also a careful selection of herbal teas and a small corner on phytotherapy.

A series of custom-designed cardboard furniture and display solutions were used to furnish the shop: special Granati layered modules were attached to the walls, complemented with a decorative frame with rounded corners. For product presentation, the photos show Lasa model wall displays and other centre displays with compartments. The shop counter, window display solutions and stools are also made of cardboard. Behind the shop’s cash desk, a cardboard display tree has been installed, which immediately catches the eye when customers enter the store. All the furniture has been graphically customised with a high-definition floral print that enhances the concept of naturalness expressed by the set-up. And the great thing about this solution is that it fully responds to Farmanatura’s corporate communication, becoming to all intents and purposes a retail furniture package that can be easily replicated in future Beauty Store franchise shops.