Shop fittings dedicated to sport become ecological and innovative
The UYN brand relies on Cardboard Furniture to create original and sustainable retail fittings
Valmontone Outlet, Rome
Via della Pace, località Pascolaro
UYN is a sportswear brand characterised by innovative, sustainable and made in Italy products. With these values in mind, it decided to rely on Natur Design to develop a new shopfitting concept, which they called ‘Circular Store‘. A retail layout designed in harmony with nature: cardboard is one of the most sustainable materials because it is produced from renewable raw materials and is 100% recyclable. Everything in these shops is made of cardboard: from the furnishings to the wall units, displays and window dressing solutions. In this case, custom-made modular furniture was designed to fully reflect the functional and communication needs of the brand. The result is a shop that breaks out of the standards and is sure to be noticed by customers, both for its attractive design and its sustainability.