At the trade fair in Bologna, the cardboard stand wins and convinces!

There are set-ups that become success stories, and the one we are talking about today is one that required meticulous planning by the Natur Design team, but in the end brought results we can be very proud of. Last year we were contacted by Tecnologie d’Impresa, a leading Italian company in the management of Occupational Health and Safety, Environment, Quality and Sustainability. A very solid reality, with a highly qualified team, high levels of specialisation and above all at the forefront of sophisticated technologies, innovative research systems and original software. It is no coincidence that such a smart and sustainability-conscious company focused on cardboard to create a stand in line with their values and bring something absolutely new to the fair.

As we said, last year there was an initial approach and we provided furniture and scenery for their booth: it was a way of getting to know each other and demonstrating how cardboard furniture is solid, reusable and absolutely impeccable in its presentation. A year later, we picked up the threads of the discussion we had started and designed together with the Tecnologie d’Impresa team the entire stand for the 22nd edition of the “Ambiente Lavoro” trade fairwith the premise of reusing the furniture they already had and with the intention of creating a impactful and environmentally friendly set-up.

“Security a fundamental pillar towards 2030!”

This was the concept from which we started and we were asked to decline it by sustainably developing a design that would be able to present in a fresh and dynamic way all the technological innovations put forward by the client for the design of new tools in the service of security. We therefore created ad hoc spaces and solutions to promote:

• virtual reality applied to training
• the 𝗙𝗜𝗧 𝗧𝗘𝗦𝗧 as an essential tool for training verification
• communication and visual management as a driver of corporate HSE strategies

Paola Masciadri, Marketing and Communication Manager at Tecnologie d’Impresa, told us about the great success of the stand at the annual safety at work event. The display intrigued and attracted many visitors, creating countless opportunities to meet and share. And the decision to communicate sustainability (in Paola’s words, ‘one of the pillars of our company‘) with a stand made of cardboard was doubly successful, as the stand was certified as a sustainable stand by Certiquality Srl and received the ‘InSustainable Lightness’ award from BolognaFiere. In short, when one firmly believes in one’s values and pursues them with determination, great satisfaction can only come.