How to set up a bare area with an open stand made of natural cardboard
An ecological experience for cat-friendly interaction
Zoomark
via Paradiso 7 - Bentivoglio (BO)
The Zoomark trade fair in Bologna is an unmissable appointment for all animal and environment lovers, and this year Gia Pet Distribution srlhas decided to amaze the public with an innovative and sustainable cardboard stand to promote the Erba Più brand. The main objective was to create a natural effect exhibition environment that offered a unique experience for visitors and their feline friends.
The story of Gia Pet Distribution is a testimony to vision, courage and determination. In 2005, the family, together with their beloved cat Zucca, embarked on an entrepreneurial journey that led to the creation of a successful company. The initial idea might seem outlandish: growing grass for cats. So full of enthusiasm but with little means the adventure began: ‘AZIENDA AGRICOLA FELIX,’ dedicated to the production and distribution of catnip, was born. Their business initially limited to regional borders is now extended to the largest chain shops in the sector. The next step was to found Gia Pet Distribution Srls, a company focused on the marketing and distribution of ERBA PIU’, a registered trademark that catnip had taken on over the years. This step further consolidated the success of the company, which today is a benchmark in the pet accessories sector. Their story is an example of how passion, dedication and courage can turn an original and seemingly outlandish idea into a lasting entrepreneurial success.
Participating in trade fairs like Zoomark is crucial for companies in the pet sector. These events offer an unrivalled platform to showcase products and services to a large global audience. With a focus encompassing nutrition, care, comfort and many other aspects, Zoomark connects companies at every level of the supply chain. The opportunities for networking, partnerships and knowledge exchange are unparalleled. Furthermore, figures and facts show that Zoomark is the ideal place for the industry: a springboard for new products, a platform for trends and innovations and a crucial point for the ongoing success of the pet industry.
So the company contacted us to design and build a natural cardboard stand to present itself to the public. The idea from which to start was clear: to use natural cardboard as the main material to create an environment reminiscent of nature and cat-friendly. The cardboard, being environmentally friendly and easily recyclable, fit perfectly with the sustainable philosophy of both brands.
Cardboard stands: a tribute to sustainability
The natural cardboard stand we are presenting embodies the concept of sustainability and innovative design. Every element of this exhibition space has been carefully designed to reflect the company’s commitment to the environment.
The charmingly decorated back wall immediately catches the attention of visitors. The central column proudly hosts the company’s distinctive logo, boldly affirming its commitment to sustainability. Elegant custom-made cardboard wall displays in the natural havana finish of the cardboard were mounted on the side columns. This choice of colour creates a fascinating contrast to the green walls, drawing visitors’ attention to each product on display. These displays prove that it is possible to combine aesthetics with ecology.
The display area is complemented by a series of highly functional furniture. A table from the Otro series and Ortles stools are made with the same focus on sustainable design. A custom-made counter features a protective white laminate-covered top with the company logo in 3D at the base and useful compartments for objects.
A Gelas designer display cabinet adds a touch of elegance to the space, allowing more high-performance products to be displayed in style. In the centre of the stand stands an imposing totem pole, also made of natural cardboard, with customised digital printing on all sides. The company logo stands out in 3D and a display area with a spotlight illuminates the products on display in an attractive manner.
This stand is a demonstration of how sustainability and aesthetics can coexist harmoniously. Each element has been carefully designed and manufactured to respect the environment and to leave a lasting impression on visitors. It is an extraordinary example of how natural cardboard can be transformed into a true work of exhibition art
