Sustainable shop fitting for Farmanatura Beauty

A new Farmanatura Beauty Bio Store recently opened in Rome, and we at Natur Design were very proud to realise the shop’s interior design using our environmentally friendly cardboard furniture. Farmanatura is an important brand born 25 years ago in L’Aquila and owes its success to its great experience in the distribution of organic and natural products at the service of well-being and natural living. This new shop kicks off a franchising project called Beauty Store Farmanatura: it is in fact a new concept where customers will find products dedicated to make-up and beauty, but also a careful selection of herbal teas and a small corner on phytotherapy.

Per l’arredo del negozio sono stati utilizzati una serie di mobili e soluzioni espositive in cartone progettate su misura per rispondere alle esigenze del cliente: alle pareti sono stati fissati degli speciali moduli Granati a strati, integrati con una cornice decorativa dagli angoli smussati. For the presentation of the products in the photos you can see the wall displays model
Lasa
and others from the center of the room with compartments. The store counter, window dressing solutions and stools are also made of cardboard. Behind the cash desk of the store was installed a cardboard tree display that immediately catches the eye when customers access the room. All the furniture was graphically customised with a high-definition floral print that enhances the concept of naturalness expressed by the décor. And the beauty of this solution is that it fully responds to Farmanatura’s corporate communication, becoming to all intents and purposes a retail furniture package that can easily be replicated in future Beauty Store franchise shops.