A cardboard pop-up panel for Wolf System Group communication

We created a Pop Up panel in natural cardboard to support the communication and promotion activities of Wolf Haus Italia.

Wolf Haus Italia is part of the international Wolf System Group, Europe’s market leader in the design, construction and distribution of timber houses. Wolf Haus chose to establish its Italian headquarters in South Tyrol, the region with the longest tradition in timber production and timber house construction. Their mission is to spread the sustainable and functional style of wooden houses without neglecting the functionality, comfort and design of each of their projects.

We are therefore united in our commitment to help improve this world, but with actions that have the least possible impact on the environment.

They asked us to make a Pop Up panel in natural cardboard to spread the messages during promotional activities at temporary events they attended. The idea was to carve a panel in the shape of wings and the central one in the shape of a W, like the initials of the company name, printed on both sides. On the outer one, the colour black prevails in the central part on which a W in yellow stands out, printed in a mirrored manner. On the side ones, images of reassuring and satisfied faces of those who have chosen a wooden house have been superimposed on which are written the reasons why the company considers it useful to make such an ethical and sustainable housing choice. On the inside of the panels, images of various house models prevail, ranging from minimalist to classic to green and functional luxury. In the central part, essential information on modes and choices printed on a dark background.

The cardboard Pop Up panel is a simple, functional solution because it is easy to transport and assemble and has a remarkable scenic effect for those who want to attract attention even in a crowded, transitory place such as a temporary event.