We also needed to promote our products locally, so we participated in a trade fair in the small town of Soligo and produced a stand for the Natur Design brand.

Promotion is an important activity, especially in the beginning. The local public is always the first to be asked to test the quality and attractiveness of their proposals. So at a trade fair in the small town of Soligo, we set up a space and created a stand where we displayed part of our production to interface with ordinary people and talk about our project.

The public reacted with surprise at the unusualness of the material compared to normal furniture production. It was nice to talk about cardboard, to explain its merits and processing methods, and to emphasise the importance of the added value of our proposal. Ours is a vision rather than a mission, because sustainability is no longer a choice but a necessity for safeguarding the health of our planet. But beyond the philosophy that drives us there are all the practical advantages of the solutions we offer for retail, offices, events and all the sectors we have developed over time. Lightness, practicality, aesthetics, attractive design, functionality.

From absolutely decorative complements, to displays in regular or more creative shapes, to more everyday objects such as bottle racks, each proposal can be customised and studied down to the smallest detail to ensure functionality and style.