Franchise shopfitting with cardboard furniture

Progresso Food capsule shop

Franchising becomes sustainable with cardboard retail displays

Macerata, MC

Via Moretti Primo e Giovanni, 92

Progressofood is an Italian company that with over 18 years of experience is a leader in the wholesale marketing of coffee pods and capsules for hot drinks, a point of reference for all professionals who already have their own business or want to start one. This is because Progresso Food has for years been developing a franchising project that offers the possibility of opening a branded capsule shop with the best service and quality that the company can offer.

We were also involved in this project by providing the custom-designed fittings for each franchise shop opened. Like this one just opened in Macerata. A bright and spacious room to which we have given character with our furniture, all customised with the company’s bold and incisive brands and colours.

For this shop, we have designed and produced a series of displays and shelves that fill the space rationally and allow a targeted and strategic display of the capsules and machines on sale. Modular wall-mounted shelving units of the Saline line with solid cardboard shelves and customised top panel with logo, Cerena island display solid and functional square plan, Granat series showcase displaysi innovative and imaginative, are just some of the solutions installed for this customer that NaturDesign offers for a successful and ethical shop fitting.

 

The large spaces of this retail outlet also allowed us to develop other furnishing solutions such as small column displays custom-designed and topped with a round panel that in some cases depicts a clock in others is an imaginative means of conveying the communication or branding of the goods on display. A uniquely decorated Losa reception desk with black and brightly coloured details and glossy plasticised finish makes a beautiful statement at the entrance as a welcome point for customers. A large Otro service table with customised top is an eye-catching detail. A harmonious and functional whole, this cardboard franchise shop makes shopping an extraordinary experience with a high ecological value.

In addition to being environmentally friendly and 100% recyclable, all our retail solutions are lightweight due to the technical characteristics of the material used for their construction and easy to assemble thanks to simple interlocking systems. All this translates into considerable savings in terms of assembly time and transport costs.

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