Go On's franchise shop fitting relies heavily on cardboard

Go On is a multi-service company with a clear and laudable mission: to guide customers in their choice of environmentally friendly products and solutions. In its shops it is possible to get advice on sustainable electricity contracts, ‘compensated’ gas, electric mobility, refurbished electronic devices and systems to reduce energy consumption in the home. It is therefore no coincidence that for their chain of shops they have chosen a cardboard retail layout, custom-designed to be sustainable and easily replicable in the various franchise stores.

After studying the customer’s needs, we created a cosy and modern environment by mixing catalogue furniture and customised made-to-measure solutions.

Standard furniture: the Tisa line lounges were used for customer reception; the office furniture features the Otro 200 cardboard table and Taviela chairs, as well as the Flua Plus bookcases and the Capro eco-hanger.

Custom-made furnishing elements: the massive counter, which is somewhat of the shop’s calling card and which surprises with its materiality given by the overlapping of numerous layers of cardboard, was designed ad hoc for the customer. Likewise custom-designed are the display with recessed LED television and the wall panels with 3D logo and brochure pockets.

Interesting fact: Go on was so pleased with the shop fitting that it asked us for a totem that would tell customers how the shop was set up and how it was made eco-friendly.