Aromatica eco-friendly herbalist shopfitting

Sustainable and recyclable herbalist shop furniture? A perfect match if the common denominator is naturalness.

The term ‘herbalism’ historically denotes ‘the art of gathering plants’ that are wild or cultivated and used to make healing remedies or simple drinks. The use of herbs to obtain healing substances is part of human history: think that the first findings of containers with parts of healing plants date back as far as the Neolithic period. The days when medicine was linked to ritual and magic are long gone, but the fascinating aura of natural healing has remained even today that herbalism has become a science.

From infusions to syrups, from ointments to lotions, all of us have at least once in our lives tried a product bought from a herbalist shop, attracted by the natural and healthy element of these chemical-free products.

A call to nature was the theme that inspired the furnishings for the Aromatica shop in Trieste. How to create a display that was both functional and attractive at the same time?

The choice of furniture for a herbalist shop is crucial to the success of the business. It must serve both the functional part, such as the right display of the goods, the ease of storing them, the convenience of having them at the customer’s disposal, and the purely aesthetic part that makes the environment comfortable and conveys the right message for a good customer experience. Then there is another aspect that should not be underestimated, especially today when we are faced with consumers who are increasingly aware of their choices: consistency. A herbalist shop that has nature as its essence could not make any other choice than furniture made from natural materials. And what could be more natural than cardboard? A fully recyclable material, obtained partly from vegetable fibres and partly from cellulose obtained from well-managed and responsible forests, from certified companies that comply with strict environmental, social and economic standards. The best way to furnish a shop and respect the environment.

The herbalist shop furniture chosen for the Aromatica shop in Trieste was customised with bespoke prints with the theme of bamboo, an element that the customer considered most appropriate to recall the naturalness of the products on display.

All furniture is made of cardboard: from the modular displays of the Granati,wall paneling; then there are the beautiful Bombià tables and the shop counter of the Galambraboth make the laying bare of cardboard structural elements their strong point, a true hymn to eco-design!

NaturDesign Cardboard Furniture followed the project in all its phases, from conceptualisation to rationalisation of space, through constant discussion with the customer until the desired layout was achieved.

Thanks to the support of 3D design, we are able to give the customer a clear idea of how the shop will be set up with the carton solutions from an early stage. We can thus modulate spaces on paper, calculate space and display efficiency, take care of aesthetics, choose the models of individual furniture components, try out colour combinations and the harmonisation of individual elements in the complete ensemble.

Not least, we took care of the shipping of the furniture and its installation on site. A turnkey service that we believe is essential for creating comfortable and pleasant environments where customers feel welcome and immediately projected into a natural world where they will have an experience to remember. This experience was important for us because it helped us to develop a number of key elements to take into account when designing a herbalist shop furniture. And are you ready to live your own sustainable experience with a natural cardboard shopfitting?