To participate in the Photokina event, the most famous trade fair dedicated to the world of photography held every year in Cologne, Moo turned to the expertise of the NaturDesign staff to propose a cardboard stand that was both innovative, stunning and environmentally friendly. We studied together the spaces and the communication needs, thinking about how to create an environment that would attract the attention of visitors and encourage them to learn more.
We have accompanied the Moo team since the design phase…
… up to the realization of the stand
The exhibition stand was entirely made of triple wave recyclable cardboard, printed mainly in black to create a dark effect that would give full prominence to Moo photographic prints, also thanks to a wise use of lighting. Ample space was given to branding with the company logo printed prominently on the front surface of the counter and on the background of the stand.
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