Exhibition stand design in recyclable cardboard for EMC

EMC is a clothing line dedicated to children and decided to rely on NaturDesign Cardboard Furniture to come up with an original and environmentally friendly exhibition stand design that would stand out at the Pitti Bimbo event. This brand produces clothes that are comfortable and made to last, all with three keywords as cornerstones: Simplicity, Essentiality and Awareness. The cardboard stand has been designed to enhance the natural materials used to produce the garments and to underline the philosophy of the product: to return to give the right value to things, thinking about the future and sustainability, avoiding waste and excesses. This is how a fun, colourful and entirely recyclable exhibition stand was born, with plenty of room for customisation. The minimal design offers walls and furnishings that recreate a fantastic world populated by animals and natural elements. On the main wall there is a long line of hangers to put the protagonists of the exhibition, the garments, in the foreground. And at the corner a dressing room space has also been created, always with cardboard panels.

3D design of the exhibition stand

The collaboration with EMC began by gathering their ideas and needs and then moving on to a graphic design phase of the stand in 3D. We were thus able to propose a range of solutions that fully met the expectations of the brand.

Production and installation of the exhibition set-up

We entirely realised the furniture of the event with our cardboard solutions and accompanied the customer all the way to the on-site implementation at Pitti Bimbo.