K2 Pharm is a Czech company specialized in the research and development of food supplements and cosmetics. To participate in the Vitafoods trade fair in Geneva, they decided to call on NaturDesign Cardboard Furniture to design a stand that was environmentally sustainable and reflected the focus on naturalness that characterises their products. From a careful study of the customer’s needs, an innovative and eco-sustainable set-up was born, calibrated to give the right space to visitors and customized with customized elements and graphics that guaranteed effective and engaging communication.
The exhibition layout was carried out with 100% recyclable cardboardFor the furnishings, a triple-wave cardboard of naval type, very solid and resistant, while for the structural parts of the stand it was necessary to use the fireproof cardboard, a material that guarantees maximum anti-flammability performance and fully complies with fire regulations for this type of event and demonstration. Among the furnishings we can see two tables of the Cian C line, enriched with a glass shelf that lets the grafts in natural lichen shine through. Next to the tables we see the Taviela model cardboard chairs with cotton cushion. The large reception desk consists of two Losa E counter modules, graphically customized with a high-definition digital print of the company logo and equipped with a white laminate shelf (a guarantee of maximum wear resistance, as well as great ease of sanitation). All the walls of the stand are also made of cardboard and have been integrated with shelves, brochure holders and cubic displays (integrated with LED lighting). An eco-sustainable stand, but also particularly effective in capturing the attention and putting visitors to the fair at ease.
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