The cardboard displays we made for Edenwell  are yet another contribution to sustainability.

Edenwell is a small company in the Treviso area that looks to the future with an innovative spirit and ecological commitment through research and experimentation to guarantee as many people as possible a healthy and ethical lifestyle. Their core business is the production of 100% eco-friendly water purifiers. The company holds the VITA patent, a purification system that energises and revitalises water in a completely ecological manner.

It was therefore natural, out of an affinity of intent, to create a cardboard display prototype to support their purification device. We started with a rectangular triple-wave cardboard base with a white finish that fit together through a custom-cut bayonet system. However, we made two different models of shelves, with the same functionality but usable in two different ways. In the first prototype, the shelf is linear with a made-to-measure hole in which to place the VITA purifier and a practical and functional brochure holder system alongside. In the second model, the central panel has been made in such a way as to form a shaped top with a cut-out to accommodate the depurator. In addition, a display panel was positioned from the back on which to print information about the system, the brochure holder in this case being positioned on the front panel. The entire display in both prototypes is fully customisable with ecological prints.

A resource as precious and natural as water could only receive an environmentally friendly, fully recyclable medium that reflects the ethical intent of the company’s business.