An ecological display for an innovative brand that has managed to radically change cycling clothing in Italy? We made it for Q36.5, a brand driven by a strong and clear vision about the future of our planet. For the people at Q36.5, sustainable practices are not just a moral responsibility, but an urgent business need. The company produces high-performance cycling apparel from carefully researched production techniques and above all from recycled raw materials that they source within a 350 km radius of their headquarters in the heart of the Dolomites. Innovation, sustainability, craftsmanship, are proof that believing in an idea and making it a guide leads to great results. We therefore needed a display that was absolutely sustainable and that expressed the strong and stubborn character of the brand, the company’s commitment to the protection of the ecosystem in which we live, and that would highlight the quality of the garments made from self-produced, environmentally friendly fabrics that guarantee high performance during sports exercise. We therefore thought of a shape that would develop in height, with recessed display compartments of different sizes and positioned in a staggered manner to create movement. We chose black for the exterior and acid green for the interior – the brand colours – in a successful contrast that instils energy and confidence. On the outer side walls, depicting scenes of cyclists during their activities, and on the back wall, we placed hooks that allow the technical garments to be displayed in their entirety.