Sustainable furniture for Valpizza shop

Valpizza is a Bolognese company founded in 1992 at the foot of the beautiful hills of the Samoggia Valley. It has always specialised in the production and distribution of frozen pizzas, a sector in which it has quickly become an international leader. For its commercial headquarters in Castello di Serravalle, it has opted for ecological furniture, thus underlining the company’s commitment to environmentally friendly production. The cardboard furniture only amplifies this green philosophy at first glance and brings a breath of innovative design to the hall that welcomes visitors to the sales office. In the photos you can see the eco-design solutions that have been chosen to make this space unique: there is the reception area where the whole scene has a single protagonist, namely the beautiful shop counter from the ‘Galambra’ line, a high-impact modular piece of furniture with MDF tops and structural elements clearly in view.

On the main wall of the hall is a huge ‘Flua’ modular cardboard bookcase with drawers and doors printed with customised themed logos and graphics. Then there is the Brizio wall clock, Gelas displays and various cardboard tables and seating (including the iconic Golliaz series armchairs) for a sustainability-friendly relaxation area.

The shopfitting was followed by our experts right from the design phase…