Bespoke cardboard displays for Paul Mitchell

Bespoke cardboard displays for the Paul Mitchell brand

An innovative, modular and environmentally sustainable project to present the cosmetics leader's products

Customised display design

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Paul Mitchell
Professional hair care

Paul Mitchell is one of the leading brands in the sale of professional hair care products and decided to rely on the creativity of NaturDesign to create a series of cardboard displays that combined innovation and sustainability. This resulted in various prototypes related to different projects, some characterised by a modular hexagonal design, a key feature to adapt to the dimensions available in the beauty salons in which they were to be inserted. Others are modular, with a very creative and fun Tetris-style interlocking system. Still others recalled the shape of a tree, with a further reference to nature. All displays are designed to be very easy to assemble, light and compact to transport and customisable with high-definition graphics. The partnership with the Paul Mitchell brand has been going on for years, marked by a stimulating exchange of ideas.


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