Crocodiles and elephants at Pitti Bimbo for the EMC brand

Displays in the shape of a crocodile and elephant at Pitti Bimbo to showcase the EMC brand in a fashionable and sustainable way.

EMC – Everythig Must Change– is an eco-friendly children’s clothing brand created by the company Ellepi Spa with a simple, essential and conscious style. The company’s must-have is to create clothes that are comfortable, tailored and made to last using eco-friendly materials. A brand designed to reconcile the needs of mothers and the well-being of children, with the aim of preserving their future and that of the entire planet. EMC is a brand that combines Made in Italy craftsmanship, quality and new design, and the conscious search for environmentally friendly materials.

On the occasion of Pitti Bimbo, one of the most eagerly awaited fashion scenes of the year, Ellepi asked us to realise a complete set-up for them that also included attention-grabbing design details suitable for an audience that is attentive and active in safeguarding the health of our planet without sacrificing style and quality.

We therefore designed and produced multifunctional displays in the shape of animals, and opted for an elephant and a crocodile. They are among the children’s favourite animals and we modelled them by carving the silhouettes on natural triple-wave cardboard panels and then paired them together following the vertical direction of the cardboard. In this way, we not only gave solidity to the entire structure, but left the cardboard honeycombs visible with a decorative and natural effect of great visual impact.

Cardboard displays are a sustainable and functional solution that suits every occasion and a valuable support for corporate marketing and communication strategies.