Cardboard display stand for self-adhesive labels

A cardboard label holder in the shape of a tree to distribute self-adhesive labels at the point of sale was a sustainable and original idea to support the marketing strategy of the Pool Over company.

The Pool Over company is a group formed by 7 Italian stationery wholesalers and started out first as a communication and marketing nucleus for the sector, then as a true organisation whose aim has always been to guarantee and protect the needs of stationery and related shops from competition from large-scale organised distribution throughout the country.

In order to strengthen its marketing strategy and brand promotion at franchisee outlets, Pool Over commissioned us to design and produce cardboard label displays that were sustainable and original enough to attract customers’ attention and prompt them to take a label on display.

Since the marketing of stationery products is the company’s core business, we thought of associating it with the shape of a tree. From the central body attached to a circular base are four branches at the ends of which we have placed display plates, also circular, on which to place the labels. In the centre of the tree, we created a display panel made up of semicircles in sequence to simulate the foliage, in the centre of which the company logo was placed.

An original, ecological and functional idea to support and add value to marketing strategies and brand image.