A modular checkered display stand to showcase the Heydude brand in style and originality.

The Hey Dude brand was born in 2009 from Alessandro Rosano’s idea of comfort in footwear. The name represents a greeting and symbolises a free approach to life, nonchalant and uninhibited, which suits an adventurous and curious soul. This is the soul of the brand.

Hey Dude is a comfortable and lightweight shoe, with an attractive and modern design, flexible, and above all sustainable because it is built with precise criteria of quality and care for the environment.

The Fratelli diversi company, dealers of the brand in the city of Potenza, commissioned us to create a modular square display to show Hey Dude shoes in their shop that would reflect the originality of the style and recall the brand’s values.

Starting from the basis of our Sent model, we created a more evolved sample adapted to the customer’s display requirements. The base of the display consists of two cardboard cubes on which the shoe brand is printed. From this base, a series of display shelves, also square, of different sizes rise upwards, intersecting in different sections of irregular size to form an artistic composition, free from the box, unconventional and original just like the soul of the Hey Dude brand. A design solution that speaks a modern language, which does not go unnoticed and which, above all, as the brand dictates, respects the environment by empowering promotional strategies.