The cardboard displays we made for Endwells are yet another contribution to sustainability.

Edenwell is a small company in the Treviso area that looks to the future with an innovative spirit and ecological commitment through research and experimentation to guarantee as many people as possible a healthy and ethical lifestyle. Their core business is the production of 100% sustainable water purifiers. The company holds the VITA patent, a purification system that energises and revitalises water in a completely environmentally friendly way.

It was therefore natural, out of an affinity of intent, to make a cardboard prototype store that would serve as a support for their purification device. We started with a rectangular, triple-wave cardboard base with a white finish that fit together through a custom-cut bayonet system. However, we have created two different shelf models, with the same functionality but usable in two different ways. In the first prototype, the top is linear with a made-to-measure hole in which the VITA purifier can be placed, and a practical and functional brochure holder system to the side. In the second model, the central panel was made to form a shaped plane with a notched slot to accommodate the purifier. In addition, a display panel was placed from the back on which to print information about the system, the brochure holder in this case being placed on the front panel. The entire display in both prototypes is fully customisable with ecological prints.

A resource as precious and natural as water could only receive an environmentally friendly, fully recyclable medium that reflects the ethical intent of the company’s business.